Google Ads
The website operator uses Google Ads. Google Ads is an online advertising programme of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads makes it possible for us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Moreover, targeted advertisements can be displayed based on user data available at Google (such as location data and interests) (target group targeting). As the website operator, we can evaluate this data quantitatively by analysing which search terms have resulted in our advertisements being displayed and how many advertisements have led to corresponding clicks, for example.
Use of this service is based on your consent according to Art. 6 (1) (a) GDPR. You can revoke your consent at any time.
We use Google Enhanced Conversions within the Google Tag Manager as a tag management system. When you visit our website and are redirected from a Google advert, we send a hashed identifier and information about possible purchases to Google. For this purpose, the secure one-way hash algorithm SHA256 is applied to your e-mail address collected by us before it is sent to Google. The hash data is then matched with logged-in Google accounts. Google processes the data to understand which ad you clicked on, to measure its success and to provide us with this information in aggregated form. This allows us to track leads and measure the success of adverts. Google stores the data for a period of 140 days if it was possible to link the conversions to a Google user, otherwise the data is deleted after 60 days. The legal basis for the processing is Art. 6 para. 1 lit. A GDPR.
Data transfer to the USA is governed by the standard contractual clauses of the EU Commission. For details, go to: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.
Google Ads Remarketing
This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
We can use Google Ads Remarketing to assign people who interact with our online offer to specific target groups. One tool we use to form target groups is the customer matching function of Google Ads Remarketing. If the customers in question are Google users and logged into their Google account, they will be shown suitable advertising messages within the Google network (such as on YouTube, by Gmail or in the search engine).
What is more, the advertising target groups created with Google Ads Remarketing can also be linked using Google’s cross-device functions. This way, based on your previous usage and surfing behaviour, interest-based and personalised advertising messages adapted to your preferences on one end device (such as your mobile phone) can also be displayed on another of your end devices (such as your tablet or PC).
If you have a Google account, you can block personalised advertising at the following link: https://www.google.com/settings/ads/onweb/.
Use of this service is based on your consent according to Art. 6 (1) (a) GDPR. You can revoke your consent at any time.
More information and the data protection provisions are found in Google’s privacy policy at: https://policies.google.com/technologies/ads?hl=de.
Google Conversion Tracking
This website uses Google conversion tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google conversion tracking allows Google and us to see whether a user has taken certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics, which show us the total number of users who have clicked on our ads and what actions they have taken. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification purposes.
Use of this service is based on your consent according to Art. 6 (1) (a) GDPR. You can revoke your consent at any time.
You can find more information about Google conversion tracking in Google’s privacy policy.: https://policies.google.com/privacy?hl=de.
Google DoubleClick
This website uses Google DoubleClick functions. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter “DoubleClick”).
DoubleClick is used to show you interest-based ads across the Google advertising network. DoubleClick can be used to help target advertisements to the interests of the respective viewer. For example, our advertising may be displayed in Google search results or in advertising banners associated with DoubleClick.
In order to display interest-based advertising to users, DoubleClick must be able to recognise viewers individually and associate web pages visited, clicks and other information on user behaviour with them. To do this, DoubleClick uses cookies or comparable recognition technologies (such as device fingerprinting). The information collected is compiled in a pseudonymous user profile in order to display interest-based advertising to the particular user.
Use of this service is based on your consent according to Art. 6 (1) (a) GDPR. You can revoke your consent at any time.
For more information on how to block advertisements displayed by Google, please see the following links: https://policies.google.com/technologies/ads and https://adssettings.google.com/authenticated.
Bing Ads
This website uses Bing Ads. The provider is Microsoft Corporation (One Microsoft Way, Redmond, WA 98052-6399, hereinafter “Microsoft”).
For Bing Ads, Microsoft stores a cookie on the user’s computer that allows the use of our online offer to be analysed. This only occurs if the user has reached our website via an advertisement from Microsoft Bing Ads. This enables Microsoft and us to recognise that someone has clicked on an ad, has been redirected to our website and has arrived at a pre-determined landing page. We are only notified of the total number of users who clicked on a Bing ad and were then redirected to the target page (conversions). No IP addresses are stored. Due to the marketing tools used, your browser automatically establishes a direct connection with the Microsoft server. We have no influence on the extent of the data or its further processing due to the use of Bing Ads. The legal basis for the processing of your data is Art. 6 (1) sentence 1 (f) GDPR; the website operator has a legitimate interest in effective advertising measures. We have no knowledge of what the retention period at Microsoft is and no possibility of influencing it. You can find more information on data protection at Microsoft at: https://privacy.microsoft.com/de-de/privacystatement.
LinkedIn Insight Tag
This website uses the Insight Tag of LinkedIn. The provider of this services is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
By using the LinkedIn Insight Tag, we receive information about the visitors to our website. If a website visitor is registered with LinkedIn, we can analyse the key professional data (such as career level, company size, country, location, industry and job title) of our website visitors and thus better tailor our site to the respective target groups, among other things. Moreover, we can also use LinkedIn Insight Tags to measure whether visitors to our websites make a purchase or take any other action (conversion measurement). Conversion measurement can also extend across devices (such as from a PC to a tablet). LinkedIn Insight Tags also offer a retargeting function allowing us to display targeted off-site advertising to visitors to our website – LinkedIn affirms that it does not identify the recipients of its ads.
In addition, LinkedIn directly collects log files (URL, referrer URL, IP address, device and browser properties and time of access). IP addresses are shortened or (if they are used to reach LinkedIn members across devices) hashed (pseudonymised). Direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymised data is then deleted within 180 days.
The data collected by LinkedIn cannot be used by us, the website operator, to identify specific individuals. LinkedIn stores the personal data collected from website visitors on its servers in the USA and uses it for its own advertising measures. Details can be found in the privacy policy of LinkedIn at https://www.linkedin.com/legal/privacy-policy#choices-oblig.
If your consent has been obtained, the above-mentioned service is used exclusively on the basis of Art. 6 (1) (a) GDPR. You can revoke your consent at any time. If no consent has been obtained, this service is used on the basis of Art. 6 (1) sentence 1 (f) GDPR; the website operator has a legitimate interest in effective advertising measures, including the use of social media.
We have concluded a contract on order processing for using the above-mentioned service. This is a contract required by data protection law, which ensures that the host will only process personal data from our website visitors in line with our instructions and in compliance with the GDPR.
Data transfer to the USA is governed by the standard contractual clauses of the EU Commission. For details, go to: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.
You can opt out of usage behaviour analysis and targeted advertising by LinkedIn at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Moreover, LinkedIn members can also control the use of their personal data for advertising purposes in the account settings. To prevent LinkedIn from linking data collected on our website to your LinkedIn account, you must log out of your LinkedIn account before visiting our website.